Digital Media Buyer / Ad Optimizer (AI-Powered)

At So Idea YOU'LL ENJOY : 

- Plan, launch, and optimize paid campaigns across Meta, Google (Search/Display/YouTube/PMax), LINE, TikTok, and Lazada/Shopee for our clients

- Build strategic media plans — budget, channel mix, and audiences mapped to client objectives and KPIs

- Steer AI-driven campaign types (Meta Advantage+, AI Predictive Models, Google Smart Bidding/PMax) — knowing when to let the algorithm run and when to intervene

- Set up automated rules, alerts, and dashboards to catch pacing issues, delivery anomalies, and broken URLs in hours, not weekly reports

- Use AI assistants (Claude, ChatGPT, platform AI) for daily performance reviews and optimization recommendations

- Manage budgets, pacing, and bids to deliver the most efficient results

- Run structured creative and audience tests; feed learnings into the next iteration

- Analyze performance and deliver weekly/monthly reports with clear insights and next actions

WE ARE LOOKING FOR : 

- 2+ years hands-on paid media experience (search + social); agency background a plus

- Proven track record hitting CPA / ROAS / booking targets

- Strong Meta Ads Manager + Google Ads; working knowledge of TikTok, LINE, marketplace ads

- Comfortable with AI-driven bidding and able to explain to a client why the machine did what it did

- Analytical, detail-oriented, cool under pressure — can spot the leak and prioritize the moves with the biggest impact

- Uses AI tools in daily workflow, or eager to learn fast

- Good Thai and English (client-facing)

- Plus: Google Ads / GA4 / Meta Blueprint / TikTok certifications · hospitality or travel brand experience · CAPI / server-side tracking 

Benefits:

- Social insurance from the first day of employment.

- Medical expense (extra require case)

- Hybrid work - work from home

- Bonus every year (based on performance)

- Company's outing and celebrating activities (i.e.Cruise trip)

- Educational fund and global partner training/activities, such as LINE, Tiktok, A.I.GPT, Midjourney and Google trainings.