Digital Strategic Planner
• Planning and develop the strategic idea of the proposal projects
• Foster timeline of overall project development and monitors progress, ensuring deadlines (work with Client Services team)
• Propose new solutions that matter to clients’ business growth
• Work with project managers to ensure team is aligned to client requirements to make sure all digital/brand assets execution is align to clients’ brand essence
• Consult and updating to clients' marketing team on media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Write communications briefs, ensuring that creative and media are effectively integrated
• Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
• Develop and understand of online target audience and advise to creative content team
• Analyse the report of assigned clients with strategic advise (work with Media team)
• Ensure accountability is established during the project planning process
• 5+ years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational and project management skills
• Ability to use online media tools/platform is a plus (Facebook ad manager, content management tools or any RTB platforms)
• Good English communication is a plus
• Strong interest in technology or digital marketing