Hybrid Digital Media Planner

Hybrid Digital Media Planner

Hybrid Digital Media Planner

At So Idea YOU'LL ENJOY : 

• Manage paid digital marketing campaigns across all social media platforms and search engine marketing channels on behalf of our clients 

• Hands on PPC Account Management involving strategic creation, implementation, and management of Paid Search Marketing campaigns on Google and Bing 

• Perform analysis and optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and competitor benchmarking 

• Serve as one of the voices of the customer and build positive relationships while engaging in direct dialogue with all teammates 

• Drive consistent, relevant traffic and leads across search and social networks to meet our clients goals and objectives 

• Run regular social promotions and campaigns and track their success 

• Develop a detailed monthly analysis framework for all search and social campaigns; includes assisting in the development of objectives across platforms and their measurements, what goals will be assigned and reported and where long-term monitoring is needed 

• Leverage analytics tools (including, but not limited to Facebook Insights, Facebook Ad Manager, Google Ads, Google Analytics, etc.) to determine the effectiveness of campaigns and promotions across all channels 


• Pass and maintain Google Ads & Google Analytics Certification 

• Minimum Qualifications - Education, Experience, Knowledge, and Skills: to perform this job successfully, an individual must be able to exhibit high work standards and an ability to get the job done and achieve goals by establishing actions, communicating progress, and meeting deadlines 

• Actively and proactively seeks to understand and respond to customer needs and exceeds expectations 

• Must clearly convey information and ideas through a variety of media to team members and customers 

• Demonstrates ethical behavior in all situations 

• Effectively manage one's time and resources to ensure that work is completed efficiently and on time 

• Quality assure own work to ensure flawless execution and delivery 

• Hands-on experience trafficking campaigns into paid search & social media platforms

Meet our team
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