Own the ideation, creation, and publishing of social content across Facebook, Instagram, TikTok, X, LINE, and YouTube — from concept to caption to final asset.
Develop platform-native content ideas that ride cultural moments and social trends, tailored for hospitality and lifestyle brands.
Create and curate content in multiple formats — short-form video, reels, stories, static visuals, carousels, and copy — optimized for each platform's behavior and algorithm.
Collaborate with the AE, strategy, media, and creative teams to translate campaign briefs into engaging social content and content calendars.
Use AI-powered tools (e.g., ChatGPT, Midjourney, Runway, Canva AI) to accelerate ideation, visual production, and copy development — refining outputs to meet brand tone and quality standards.
Ensure all content aligns with brand identity, local cultural relevance, and platform compliance (e.g., Meta content policies).
Work with internal and external producers, photographers, and KOLs to develop image, video, and motion content for social storytelling.
Monitor content performance (engagement, reach, conversion), extract insights, and continuously sharpen the content approach.
Stay on top of social platform updates, format trends, and emerging creator tools — proactively experimenting with what's next.
Contribute to clients' content roadmaps and always-on social plans, blending creativity with data-driven thinking.
WE ARE LOOKING FOR :
2–4 years of experience in social media content creation, digital content, or creative communication — agency or brand side.
A strong feel for what performs on social — hooks, trends, formats, and platform culture (especially TikTok, Instagram, and LINE).
A portfolio of social content you've created or managed (personal or professional accounts both welcome).
Hands-on content production skills: copywriting, basic visual/video editing (CapCut, Canva, Premiere, or similar).
Familiarity with AI creative tools such as Claude, ChatGPT, Midjourney, or else (a plus — training will be provided).
Understanding of social analytics tools (Meta Insights, TikTok Analytics, Google Analytics) and how to turn numbers into content decisions.
Ability to work in a fast-paced creative environment, juggle multiple brands, and meet tight deadlines.
Excellent command of Thai and English (bilingual content development is a plus).
Attention to detail, adaptability, and genuine curiosity about social culture and creator trends.
Bonus Skills:
Experience with hospitality, travel, or lifestyle brands.
Understanding of paid social and performance content (what makes an ad-ready asset).
Basic AI prompt skills for image/video generation.
Experience working with KOLs/influencers or UGC creators.
