Here...
are our top stories from brands.
Latest digital marketing and advertising case studies from SO IDEA, including insights and opinions.
Lucaris Crystal Glass
Lucaris Crystal Glass
We have created #Asklucaris, an awareness campaign for Lucaris Crystal Glass, to communicate with all wine lovers from beginner to advance level. The campaign was successfully reach more than 600 wine lovers across social media and online platforms which lead to increasing 95% viral brand awareness.
Kato Drinks
Kato Drinks
We have launched the hashtags of #งงไปดิแก and #นี่ต้องหยิบขวดไหน to promote Kato Drinks' new products. With the use of online influencers, the mystery drinks campaign has been a hit on social media across online platforms and has reached more than 6 million people on Facebook and Twitter.
PEACH
PEACH
PEACH is an exhibition and convention hall based in Pattaya, Thailand. With the objectives of gaining the number of leads and increasing sales opportunity, we have revamped and redesigned their website for people to experience the best UX and UI possible and retargeted Facebook ads to reach people more effectively.
Smeg
Smeg
Smeg is a well-known Italian kitchen appliances brand with a worldwide business services. SOIDEA has an opportunity to work closely with Smeg Thailand, to help them gain sales rate through the monthly social content posted via online platform. In 2019, we have reached 18,252,871 impressions on Facebook and more than 800 kitchenware have been purchased.
The President Condo
The President
The President Condo aimed to get the number of leads as much as possible through the use of Facebook Lead Generation Ad and Google Search Ad. SOIDEA has set a goal to expand the customer base and to reach the target audience better resulting in a satisfying number of CPL.
ALL | Accor Live Limitless
ALL | Accor Live Limitless
SOIDEA team has learned how to use Sprinklr, the platform used by Accor to group and categorized assets and separated into campaigns to avoid confusion. Sprinklr provides customer experience management with an integrated platform across modern channels. With this first-hand experience, we now have new digital marketing tool to suggest to other suitable clients.
Ananda | Unio
Ananda | Unio
We used a multiple social media & online tools; Facebook, Search ad, Programmatic advertising, to get as much number of people who are interested in Unio Townhome as possible. With our A.I.power, the system optimise the campaign and generated numbers of qualified leads. From our online leads, the registers showed an average of 1:4 become successful purchaser the condo within 2 months.
SCG PIPE
SCG PIPE
SCG aims to create an unbrand Facebook page to educate people about water and other related topics. The challenge is we have to gain the monthly number of likes and followers as much as possible. After 2 years, the page has a total number of page like of 80,076 likes.
Batman Run
Batman Run
The main objective Batman Pattaya Night Run team has given us was to get 4,000 applicants to register for the event within one month. Our media team has targeted people who love joining public events, marathon as well as people who care about their health and wellness. We also use online influencers to promote the event. The campaign was well received, we got more than 3,000 registration number.
Property Perfect
Property Perfect
In the course of 2 months, Property Perfect team has come up with the task for us to reach the audience with an interest of getting a condo as much as possible. With the use of traffic objective, we have divided the potential customers into 3 groups and use video story, influencers, website PR and other forms to help this campaign become successful. We made over 16 million impressions and got the overall number of 2,624 leads.
IHOP
IHOP
We plan monthly social media content for IHOP Thailand, the content we come up with has to align with the restaurant's promotion and offer. IHOP team wants to gain sales opportunity and lead customers to the restaurant. Our team uses creative ideas to find IHOP's unique selling point, changed the brand image to become more approachable to Thai market.
Redsun
Redsun
We create monthly social media content and campaigns to support Redsun's buffet promotion. In order to follow the main objective of building stronger brand image and gaining sales rate.
depa
depa
depa aims to drive innovative and technology trends to support the Thailand 4.0 vision. SOIDEA has teamed up with depa to create brand awareness and communicate with the target audience more effectively, to gain followers and make the brand more memorable. By revamping and redesigning the website, create Facebook and Youtube content to support and educate people about digital world.
MEA
MEA
MEA (Metropolitan Electricity Authority) is a Thai state enterprise. SOIDEA has an opportunity to create infographics and mini-motions to show creative side of the brand. We have adjusted their mood and tone to become more accessible and memorable to younger generations.
Sosuco
Sosuco
We plan social media content to promote Sosuco's products and promotion monthly. The content we produced is bilingual, it appears on both Thai Facebook page and Myanmar Facebook page. We use creative ideas to drive target audience to have a better understanding of the product.
Wat Phasornkaew
Wat Phasornkaew
Wat Phasornkaew is one of the company's CSR project, we take care and create Wat Phasornkaew's online content via Facebook page. To promote and educate useful information in a modern and trendy way.
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