Objective and challenge

To reach target audience across Southeast-Asia market, we help ALL to localise their content marketing with insight data before implement the output across Facebook and LINE. Measuring the content marketing with call-to-action and conversion of onsite purchase is another key objective of driving content marketing for ALL.

Strategy

Our key success is to use an insightful content that define the context of local people to communicate with local audience effectively. With our tactics to play with UGC (User-generated content) which gives variety of visualising the hotels' experience and impression from real customers. Especially with our highly-selective UGC from A.I.power give us higher engagement on the social content. Additionally, with our experience in Asia market, we localise the content with insightful linguistic for the better engagement and lead to website purchase via social content and paid advertising.

Result

As a result, ALL's LINE channel has gained 34,000+ fans with lower CPC (Cost-per-click) than the average industry price and a 3,300% increase rate within only 4 months. In terms of revenue, we successfully optimised ad to get 1,919% on ROAS during 6 months of paid advertising.

Media

Facebook, LINE

With the A.I. power of Sprinklr, the platform provides customer experience management with an integrated platform across modern channels. Whether Facebook, Twitter, Linkedin or Youtube, people can publish their content through the use of Sprinklr without changing back and forth to various channels. As a partner, we also provide performance report and measurement for businesses to further plan their strategies.