Objective and challenge

IHOP Thailand give us the task to take care of their brand image, social media marketing strategy and online promotion. The main objective is to support and gain sales rate that will eventually lead the customers to the restaurant. 

Strategy

We plan monthly social media content to align with the restaurant's promotion and offer. Through the use of creative ideas, we adapt the brand's approach tactics and find their new unique and outstanding selling points in order for people to remember IHOP from their first glance. We also shift the brand image to become more suitable and approachable to Thai audience.

Result

The brand image has shifted and become more easily approached to Thai audience, the creatives are shown in a modern and playful ways. Moreover, the sales rate has increased from all the online activities and promotions.

Media 

Facebook, Instagram, LINE