Objective and challenge
MEA has given SOIDEA a challenging task to create content that educate people about the brand as well as to become more approachable to younger generation, since they are a long-running organization, they want to reach more audience. Our task is to create infographics and mini-motions to show creative side of the brand. adjusted their mood and tone including educate people with the information given in a creative way possible.
The resource and information of MEA has been given to our content team, we brainstormed and concluded that the content posting online has to appear to all users in a modern and friendly way. We also combined an existing information with real-time trends to create better engagement with the audience.
We have created an overall 60 artworks and captions for MEA. The performance is well received by the audience. The client has used one of our artwork as a model artwork and modified it to fit other platforms such as; TV commercials and billboard ads.