SOIDEA team has been given the task to get as much number of people who are interested in Unio Townhome as possible. With the use of a single media tool; Facebook Lead Generation Ad and a limited time of 2 months to achieve this objective.
Our media team has used prospecting target to find the potential customers which is divided as; location base, investor and house interest. Moreover, we have tested the campaign by using A/B testing to reach other potential target and placement in order to find the most effective tool for the campaign.
Within 2 months, we have reached the average result of the number of leads (#) of 332 leads and the average CPL (Cost per lead) is only 207.5 baht.
Facebook Lead Generation Ad