Objective and challenge
The main task we have to achieve for Batman Pattaya Night Run team was to get 4,000 applicants to register for the event. The real challenge was not the number, it was time. We only have one month to complete this objective.
We targeted those who love to join public events or marathon, also those who care about their health and wellness. The event is suit to all genders with the age around 20 - 40. We have created the landing page and Facebook page for this event. We used the media to reach people as well as influencers to promote the event in order to drive engagement and then lead to call to action.
We got over 3,000 people registered for the event, which was quite a satisfying number considered that we only have one month to achieve this goal.
Facebook, Influencers, Website