Objective and challenge
Lucaris crystal wine glass has come up with the challenges for SOIDEA team to complete. They want to increase the product's sales opportunity as well as make the brand becomes the "most recalled" or top-of-mind brand to the customer.
SOIDEA team has created #Asklucaris, an awareness campaign to communicate and educate with all wine lovers from beginner to advance level. Through the use of various online media channels like Facebook, Instagram, Youtube and Website.
The campaign was successfully reach more than 600 wine lovers across social media and online platforms, which lead to increasing 95% viral brand awareness based on Nielson Research compare YoY 2017 vs 2018.
Facebook, Website, Instagram, Youtube