Lucaris Crystal Glass

We have created #Asklucaris, an awareness campaign for Lucaris Crystal Glass, to communicate with all wine lovers from beginner to advance level. The campaign was successfully reach more than 600 wine lovers across social media and online platforms which lead to increasing 95% viral brand awareness.

Objective and challenge

Lucaris crystal wine glass has come up with the challenges for SOIDEA team to complete. They want to increase the product's sales opportunity as well as make the brand becomes the "most recalled" or top-of-mind brand to the customer.

Strategy

SOIDEA team has created #Asklucaris, an awareness campaign to communicate and educate with all wine lovers from beginner to advance level. Through the use of various online media channels like Facebook, Instagram, Youtube and Website.

Result

The campaign was successfully reach more than 600 wine lovers across social media and online platforms, which lead to increasing 95% viral brand awareness based on Nielson Research compare YoY 2017 vs 2018.

Media

Facebook, Website, Instagram, Youtube

Kato Drinks

We have launched the hashtags of #งงไปดิแก and #นี่ต้องหยิบขวดไหน to promote Kato Drinks' new products. With the use of online influencers, the mystery drinks campaign has been a hit on social media across online platforms and has reached more than 6 million people on Facebook and Twitter.

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