Property Perfect

In the course of 2 months, Property Perfect team has come up with the task for us to reach the audience with an interest of getting a condo as much as possible. With the use of traffic objective, we have divided the potential customers into 3 groups and use video story, influencers, website PR and other forms to help this campaign become successful. We made over 16 million impressions and got the overall number of 2,624 leads.

Objective and challenge

Property Perfect team has come up with the task for SOIDEA to reach the audience with an interest of getting a condo as much as possible by using only traffic objective and with the limited working time of 2 months.

Strategy

Our media team used prospecting target to find the potential customers by divided into;

1. Location base, which are investors and people who is interested in buying a condominium.

2. Remarketing both on Facebook page and the website.

3. Lookalike targeting, by using Conversion from the website.

Moreover, we used video story, influencers, website PR and other forms to help this campaign become more successful.

Result

In the course of 2 months, we got the total number of 2,624 leads, the average CPL (Cost per lead) is 411.62 baht per conversion. We made 16 million impressions and overall 2,242 comments on social media posts.

Media

Facebook Advertising, Google Search Ad, Lead Generation Ad

IHOP

We plan monthly social media content for IHOP Thailand, the content we come up with has to align with the restaurant's promotion and offer. IHOP team wants to gain sales opportunity and lead customers to the restaurant. Our team uses creative ideas to find IHOP's unique selling point, changed the brand image to become more approachable to Thai market.

How we work

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