Objective and challenge
The main objective Sosuco team has assigned to us is to take care of the brand image and communication through online marketing. By using social media as a tool to promote products and services of the brand in both Thai language and Burmese, to support and gain sales rate both countries as well.
Strategy
We plan monthly social media content to promote products and services. Through the use of creative ideas, we can drive target audience to have a better understanding of the product in both Thai language and Burmese. We also use influencer to encourage customers to join the activity, these influencers are close to the area where our customers live in, in order for them to feel closer and related to these influencers.
Result
The brand image appears on social media has been changed to fit the modern times, become easily approached and the sales rate has increased from the online activities as well.
Media
