Objective and challenge
The objective we have to complete for The President Condo, is to get the number of people who are interested in buying a condominium as much as possible. The real challenge is we can only use Facebook Lead Generation Ad and Google Search Ad to reach this objective.
As stated, we can only use Facebook Lead Generation Ad and Google Search Ad. Our media team has set a goal to expand the customer base in order to reach the target audience better and effectively in a wider range.
We got the average CPL (Cost per lead) of 257 baht from Facebook Lead Generation Ad and the average CPL of 233 baht per conversation from Google Search Ad.
Facebook Ad, Google Search Ad