Virtual Experience Economy
When people have to stay at home, doing self quarantine, they crave going outside. Even now, most people feel like they need to go somewhere far away from their home or basically, people need to travel. To see and to experience some place else might not be the best idea for the current situation. However, businesses can adapt themselves and offer consumers a "Virtual Experience" instead. Of course, VR has been used by many game players for entertainment purpose but we can add value to our business by offering them the dream vacation by traveling through VR. This is a new type of experience people can actually enjoy during self quarantine time!
Is the new way of shopping that has already happened. It is the emergence between E-commerce and Live streaming. People can interact and engage with the seller real-time. When we are not allowed to go out, we can definitely shop online. Shopstreaming is popular among online media users , they buy clothes, equipments, cosmetics and a lot more through this platform. Businesses and brands have the opportunity to add value to their products, even local farmers use shopstreaming to sell vegetables! Find the social platform that allows live-stream so you can do a shopstreaming.
After COVID-19, people will look for businesses and brands that show their cleanliness side. To make them feel safe, brands need to promote their 'clean' side in order to maintain in the consumer's spotlight. This strategy might work well with food&beverages businesses. Take a look at Stella McCartney, they promote one of their flagship store by focusing on the air filter inside the store and promote that it can eliminate pollution from the air outside the store up to 95%.
Technology and artificial intelligence will become more and more relevant during this COVID-19 situation. Since we have to keep a distance from each other, consumers believe that they can fully use a 'contact-free interaction' service completely. If the pandemic occurs in the future, brands and businesses that use A-commerce will continue smoothly. For example, Domino's Pizza uses an automatic car that is remotely control by the driver to deliver the pizza. Other services can adapt and use this strategy for their brand as well.
M2P (Mentor to protege)
We spend more time with ourselves, now we have time to learn and enhance our skills! Obviously, we have to learn via online media channels which becomes more and more convenient, many schools and institutes have adapted their marketing strategy and offer people free online courses. If you have additional function where people can contact and ask for advice directly from the teacher, that would be a plus.
People will have to learn to survive during this pandemic by themselves, this includes learning how to cook. Some people can barely cook, but after COVID-19, those people might actually enjoy cooking and continue to do so. Businesses can offer all sort of useful assistant to the customers. Take a look at 'Equal Parts' cookware, they offer their customers a direct help from professional chefs. If they couldn't come up with what to cook, seek for the recipe for specific dishes but don't know how to make it, they can ask the chefs via sms Monday-Thursday from 9 am to 9 pm.
Virtual Status Symbols
Every humans desire a high level of social status, to show other people what they possessed. Whether it be, fancy house or brandname products. When the online platform has become more and more relevant to their lives, the way people show their status has moved from the real world to an online world, so what they own has become virtual. For example, the fashion styling app 'Drest', allow people to dress up on their look-a-like avatar with virtual digital luxury brand clothing. This way people can see how they look wearing the selected clothing, and others can see theirs as well. People can also buy the real clothes via Farfetch!
Open Source Solutions
Consumers like it better when similar businesses come together as alliance instead of competing with each other. During crisis like this, brands need to team up in order to create a better brand image. Restaurants can come together and arrange a free meal for people in need. In this following case, Ford, Uber and Lyft has joined the private partnership with Shared Streets, a new data platform that work with cities to improve urban mobility. Ford, Uber and Lyft has agreed to share their data for Shared Streets to manage congestion, cut green house gases and reduce accidents.