LINE Official Account Comparison: CPF vs. LAP

Online communication has become more prominent these day, since we all use online platform to chat with friends, search for information or even discuss business matter. This is why online businesses have grown rapidly and brands are adjusting themselves to create brand awareness and engagement online in order to drive sales rate. One popular strategy is indeed 'Online Advertising', brands have expanded their target and place ads on many websites and applications including LINE. For people who are interested in placing ads via LINE, they have 2 objectives for you to choose. Let's see which one suits your brand most!

1. Gain Friends Ads

Suitable for : 

LINE Official Account users that wish to gain friends for a particular account. 

Main objective : 

To gain friends 

Placement : 

LINE Timeline, LINE Today (coming soon)

Budget : 

Can set the budget for each campaign, maximum advertising budget is limit to USD $360 per account / month. (around 11,000 baht)

Target audience : 

  1. Can only set the target of core audience e.g. sex, age, area, interest. 
  2. Can set the target based on location and specify the selected county. 
  3. Cannot set the target audience via mobile operating system.


Duration : Cannot set duration of the campaign.

2. LINE Ads Platform

Suitable for : 

People who wish to do online advertising, gain friends for accounts, gain website traffic and drive sales growth.

Main objective : 

8 objectives

Placement : 

LINE Timeline, LINE Today, Smart Channel, LINE TV and Wallet Tab.

Budget : 

Can set a daily budget and no maximum purchase limit.

Target audience : 

  1. Can set the target both core audience and custom audience.
  2. Can do the area targeting by radius.
  3. Can set the target audience via mobile operating system.


Duration : Can set duration of the campaign. 

So... have you decided which objective suits your brand the most? If you are not certain, you can go back and see what your target audience look for, what are their behaviors and what types of ad will reach your goal in the best effective way. You can also see our case studies on brands that we use LINE Advertising tool here.

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